Archive for July, 2010

28 Jul
2010

More toing, more froing …

OK, one final update on the Old Spice social media saga: Old Spice body wash sales have increased 107% in

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25 Jul
2010

Sunday is viral music day

OK, this isn’t really to do with social media marketing, but this video, “Newport (Ymerodraeth State of Mind)” by M-J

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23 Jul
2010

Facebook hits 500 million users

One of the stories in social media (and in business, really) of the last few days is that Facebook has

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23 Jul
2010

On second thoughts

… it’s probably better to wait a few months before passing judgment on the efficacy (or not) of the Old

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22 Jul
2010

Oops!

So, last Friday I briefly discussed the Old Spice campaign, and said that, despite its brilliance, the real test would

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19 Jul
2010

A great example of what not to do with social media

Having discussed the brilliant Old Spice campaign a few days ago, it’s worth mentioning now a social media screw-up of

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16 Jul
2010

A quick word on the Old Spice campaign

It’s well worth checking out Marshall Kirkpatrick’s excellent round-up of the social media marketing phenomenon of the moment, the brilliant

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13 Jul
2010

Real life social networks

Paul Adam, Senior User Experience Researcher at Google, has recently posted this fascinating paper on real life social networks. Well

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9 Jul
2010

There’s always a person on the other side of those pixels …

Note: This is an expanded version of a comment that I left on Jason Falls’ post Six Steps for Dealing

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7 Jul
2010

Getting digital marketing right

One of the most interesting case studies on digital marketing that I’ve read recently is this post on the Beatport

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