Marketing factoid of the day

2 Jul 2010 by Randall Helms, No Comments »

This is from a Pew Center report on the effects of the recession on the American public. 71% of people switched to cheaper brands! Not surprising in a sense, but a good indication of how brand loyalty is so often over-estimated, especially by professional marketers who overestimate the actual value of brands (which is the argument made by Gerzema and Lebar in their book The Brand Bubble).

A decent dose of skepticism is always healthy.

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