More toing, more froing …

28 Jul 2010 by Randall Helms, No Comments »

OK, one final update on the Old Spice social media saga:

Old Spice body wash sales have increased 107% in the past month in part thanks to that social media marketing campaign.

We already published stats from video analytics company Visible Measures that made it clear that the Old Spice guy was a hugely successful initiative from marketing firm Wieden + Kennedy, achieving millions of viral video views quicker than past hits like Susan Boyle and U.S. President Barack Obama’s election victory speech.

The statistic of the 107% sales increase over the past month comes from Nielsen, which also revealed that sales increased 55% over the past three months. Individual products that were slipping in sales saw spikes after actor Isaiah Mustafa showed them off in the TV and Internet (Internet) video ads.

Very interesting.

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