Sunday is viral music day

25 Jul 2010 by Randall Helms, No Comments »

OK, this isn’t really to do with social media marketing, but this video, “Newport (Ymerodraeth State of Mind)” by M-J Delaney, is absolutely my favourite recent YouTube parody, so I thought I might as well post it (and join the legions of other people who have been sharing recently across the net). It’s a brilliant send-up of Jay Z’s ‘Empire State of Mind’, swapping New York City for Newport, Wales. With over 1.2 million views on YouTube already, it’s yet another example of YouTube’s ability to spread brilliant ideas quickly across the net.

Twinned with Guangxi province in China
There’s no province finer

Genius.

According to Nick Burcher, this video has already started funneling large numbers of hits to the original, so I’m sure Jay Z won’t mind too much!

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