Archive for August, 2010

17 Aug
2010

Sorry for radio silence …

Been writing up my research. 10,000 words in now!

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10 Aug
2010

Interesting post on marketing music through social media

OK, it’s not FMCG products, but one of the more interesting online marketing posts that I’ve read recently is ID’s

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4 Aug
2010

Interview: Tim Murphy, Associate Brand Manager, General Mills

Note: This is the full transcript of the interview I conducted on July 4th via telephone with Tim Murphy, an

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3 Aug
2010

ROI and Social Media

Via Social Media Explorer, I found out that Forrester Research have just released a new report on the ROI of

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