Things that perplex me: The Daily

4 Feb 2011 by Randall Helms, No Comments »

Given the massive resources of Rupert Murdoch’s global media empire, why is his new iPad-only newspaper The Daily currently available only in the United States?

I’m pretty perplexed by this, especially since it’s not like the distribution costs would be any different, and there are a number of English-language media ventures that have long since spread to audiences beyond their notional ‘homelands’, such as The Economist, the Financial Times, and the New York Times.

Perhaps it’s to do with advertising revenues?

In any case, it will be interesting to see what happens with it in the coming months – from watching the live webcast of the launch, it certainly looks very slick, so the question will be whether or not the content is worth paying for. They’ve been clever in launching it through Apple’s service, because the iTunes store is so frictionless for making payments that it just might upend the prevailing reluctance to pay for online media content.



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