Archive for the ‘analysis’ Category

24 Jan
2011

Free Isn’t Always Worth It

Last week on the always-excellent Bassmusicblog, ID put up an astute post up about some of the problems with giving

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10 Jan
2011

Where will social media be in five years?

In the future, social media tools will be better integrated into all aspects of online life One social media service

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3 Jan
2011

A Small Thought on E-Books

Firstly, Happy New Year’s! Secondly, yesterday a friend sent through a look forward to the tech world in 2011 by

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20 Dec
2010

A great marketing opportunity

As someone who is due to fly to Italy tomorrow via London Gatwick, I’ve obviously been taking a keen interest

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8 Dec
2010

When everything is social, what happens to serendipity?

Last weekend the cover story in the Financial Times magazine was “Facebook’s grand plan for the future” by David Gelles,

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1 Dec
2010

Why should companies blog?

Many people, when they think of creating a ‘social media strategy’ for their brand, tend to think only of social

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4 Nov
2010

A few thoughts on group buying

Two weeks ago, Patricio Robles of Econsultancy posted an article entitled “Group buying has jumped the shark”, which I’ve been

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3 Aug
2010

ROI and Social Media

Via Social Media Explorer, I found out that Forrester Research have just released a new report on the ROI of

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23 Jul
2010

On second thoughts

… it’s probably better to wait a few months before passing judgment on the efficacy (or not) of the Old

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19 Jul
2010

A great example of what not to do with social media

Having discussed the brilliant Old Spice campaign a few days ago, it’s worth mentioning now a social media screw-up of

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