Archive for the ‘news’ Category

28 Jul
2010

More toing, more froing …

Tweet OK, one final update on the Old Spice social media saga: Old Spice body wash sales have increased 107% [&hellip

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23 Jul
2010

Facebook hits 500 million users

Tweet One of the stories in social media (and in business, really) of the last few days is that Facebook [&hellip

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22 Jul
2010

Oops!

Tweet So, last Friday I briefly discussed the Old Spice campaign, and said that, despite its brilliance, the real test [&hellip

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16 Jul
2010

A quick word on the Old Spice campaign

Tweet It’s well worth checking out Marshall Kirkpatrick’s excellent round-up of the social media marketing phenomenon of the moment, the [&hellip

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1 Jul
2010

Social media is where the consumer is

Tweet As I have been doing my research I have been repeatedly struck by the sheer speed at which social [&hellip

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28 May
2010

People Will Share Anything

Tweet As an example of how difficult it is for marketers to toe the line on privacy when it comes [&hellip

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26 May
2010

A few customer engagement links for Wednesday

Tweet Last week I mentioned that I am in the process of scoping my dissertation in, narrowing the subject matter [&hellip

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24 May
2010

Privacy and Building a Sustainable Business Model

Tweet The biggest social media news story in recent weeks has been the controversy over Facebook’s privacy policies: Facebook, MySpace [&hellip

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