OK, one final update on the Old Spice social media saga: Old Spice body wash sales have increased 107% in

One of the stories in social media (and in business, really) of the last few days is that Facebook has

So, last Friday I briefly discussed the Old Spice campaign, and said that, despite its brilliance, the real test would

It’s well worth checking out Marshall Kirkpatrick’s excellent round-up of the social media marketing phenomenon of the moment, the brilliant

As I have been doing my research I have been repeatedly struck by the sheer speed at which social media

As an example of how difficult it is for marketers to toe the line on privacy when it comes to

Last week I mentioned that I am in the process of scoping my dissertation in, narrowing the subject matter to

The biggest social media news story in recent weeks has been the controversy over Facebook’s privacy policies: Facebook, MySpace and