Suitably Social Marketing

1 Nov 2010 by Randall Helms, 3 Comments »

Suitably Social Marketing – the world is changing, why aren’t you?

Suitably Social Marketing is a marketing agency with a simple mission – to help you define and achieve your marketing goals.

You might be wondering at this point – “why would I need to hire someone to help me understand my goals? I know my business better than you do.”

Of course, you are right. You are the expert on your business. No question.

But you might be too close to your work to truly understand its relationship to the wider marketplace.

This is where I come in. I won’t know every operational detail, but I can provide you with a fresh perspective as well as the benefits of my knowledge of marketing, both practical and academic.

Most importantly, my work revolves around your needs, not my ‘solutions’. To use a metaphor, too many consultants offer their clients only cake, when what they really need is soup. I’m not like that – I’m a firm believer that every business has its own particular needs, and that what works for one firm will not work for another.

A crucial part of my work with clients is defining their marketing goals and planning how to achieve them – a process that necessarily involves creating a bespoke solution every time. To this end, I will always be focused on your needs, and I will listen to you, and I will provide an honest assessment of what I think you need as well as how we can work together to achieve your goals.

Having established your marketing goals, another key element of my work is then understanding what tools will help you to achieve them. In terms of strategic planning, I can work across multiple marketing channels, but when it comes to implementation, Suitably Social is focused strongly on digital media, particularly social media, which is a fantastic resource for achieving marketing goals in a cost-effective way. Everything from building a brand to positioning to customer service can now be done through digital media, which is why I firmly believe that web-enabled social media technologies have leveled the playing field, and that smaller companies can compete globally provided that they employ a certain savvy and a willingness to think creatively.

My consultancy services are personal, honest and based on hard work, thoughtfulness, and attention to detail. Although Suitably Social Marketing is based in Edinburgh (where I recently graduated with distinction from the University of Edinburgh Business School’s MBA program), modern communications technology means that I am able to work with you wherever you are in the world, so please do not hesitate to get in touch if you are interested in finding out more about how I can help you.

Contact:
Web: SuitablySocial.com (coming soon!)
Email: randall@randallhelms.com
Phone: +44 (0) 7957 255 088

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3 Comments

  1. […] This post was mentioned on Twitter by Andy Willetts, Randall Helms. Randall Helms said: my new Edinburgh-based consultancy, Suitably Social Marketing: http://bit.ly/suitablysocial […]

  2. […] World mix, because my wife and I moved about a month ago and I’ve been so busy setting up my own company that I’ve not yet had a chance to get my decks set […]

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