Posts Tagged ‘marketing’

11 Oct
2010

Suitably Social: How FMCG Brands Can Best Use Social Media for Engaging with their Customers

Tweet I am very proud to present to you my MBA dissertation for the University of Edinburgh Business School, Suitably [&hellip

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10 Aug
2010

Interesting post on marketing music through social media

Tweet OK, it’s not FMCG products, but one of the more interesting online marketing posts that I’ve read recently is [&hellip

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4 Aug
2010

Interview: Tim Murphy, Associate Brand Manager, General Mills

Tweet Note: This is the full transcript of the interview I conducted on July 4th via telephone with Tim Murphy, [&hellip

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3 Aug
2010

ROI and Social Media

Tweet Via Social Media Explorer, I found out that Forrester Research have just released a new report on the ROI [&hellip

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23 Jul
2010

On second thoughts

Tweet … it’s probably better to wait a few months before passing judgment on the efficacy (or not) of the [&hellip

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22 Jul
2010

Oops!

Tweet So, last Friday I briefly discussed the Old Spice campaign, and said that, despite its brilliance, the real test [&hellip

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19 Jul
2010

A great example of what not to do with social media

Tweet Having discussed the brilliant Old Spice campaign a few days ago, it’s worth mentioning now a social media screw-up [&hellip

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16 Jul
2010

A quick word on the Old Spice campaign

Tweet It’s well worth checking out Marshall Kirkpatrick’s excellent round-up of the social media marketing phenomenon of the moment, the [&hellip

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7 Jul
2010

Getting digital marketing right

Tweet One of the most interesting case studies on digital marketing that I’ve read recently is this post on the [&hellip

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2 Jun
2010

A Few Links for Wednesday

Tweet Social Media Around the World – A report by Insites Consulting on global social media usage, with lots and [&hellip

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