Archive for June, 2010

28 Jun
2010

Why am I looking at consumer goods brands?

Tweet In my ‘Refining the Concept Further’ post from several weeks ago, I discussed how I was scoping my original [&hellip

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24 Jun
2010

Who is the core customer?

Tweet Since my dissertation is on how brands can use social media to engage with their core customers, it is [&hellip

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18 Jun
2010

A few links for Friday

Tweet I’m sorry I haven’t been able to post more this week – life (and the World Cup, sadly) has [&hellip

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17 Jun
2010

Branding – the Olympics vs the World Cup

Tweet Note: this is an extended version of a comment I left on a LinkedIn thread comparing the brand strengths [&hellip

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9 Jun
2010

Who’s Listening?

Tweet For brands, Twitter is one of the key social media tools for engaging with consumers. From a marketing perspective, [&hellip

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8 Jun
2010

Interesting Discussion

Tweet In case you’ve missed it, I’ve been having an interesting discussion with my friend Olly Pearce (of MediaFlash China) [&hellip

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2 Jun
2010

A Few Links for Wednesday

Tweet Social Media Around the World – A report by Insites Consulting on global social media usage, with lots and [&hellip

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