Randall Helms dot COM

Tweet OK, one final update on the Old Spice social media saga: Old Spice body wash sales have increased 107% [&hellip

Tweet OK, this isn’t really to do with social media marketing, but this video, “Newport (Ymerodraeth State of Mind)” by [&hellip

Tweet One of the stories in social media (and in business, really) of the last few days is that Facebook [&hellip

Tweet … it’s probably better to wait a few months before passing judgment on the efficacy (or not) of the [&hellip

Tweet So, last Friday I briefly discussed the Old Spice campaign, and said that, despite its brilliance, the real test [&hellip

Tweet Having discussed the brilliant Old Spice campaign a few days ago, it’s worth mentioning now a social media screw-up [&hellip

Tweet It’s well worth checking out Marshall Kirkpatrick’s excellent round-up of the social media marketing phenomenon of the moment, the [&hellip

Tweet Paul Adam, Senior User Experience Researcher at Google, has recently posted this fascinating paper on real life social networks. [&hellip

Tweet Note: This is an expanded version of a comment that I left on Jason Falls’ post Six Steps for [&hellip

Tweet One of the most interesting case studies on digital marketing that I’ve read recently is this post on the [&hellip