Waffling – A Small Thought for the Day

17 Jan 2011 by Randall Helms, No Comments »

stop waffling with your social media marketing
‘Waffles’ by Flickr user fritish, used under a Creative Commons license

Here’s a little thought for the day: sometimes all you do to make a message effective is to make it simple.

This applies beyond social media to any kind of marketing.

For example, at one point early on in the process of writing my dissertation, I was having a lot of trouble getting interviews arranged.


Because my message contained far too much waffling – I was burying my prospects under way too much information far too early. In my eagerness to explain myself I was overdoing things – they didn’t need so much information about the project, so I stepped back, simplified my message, and then reaped the rewards when I contacted the next group of potential interviewees.

If you are having a hard time getting your message through to people, try stripping it down to the essentials, and then see what happens.

You’ll be surprised.


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