Archive for the ‘dissertation’ Category

11 Oct
2010

Suitably Social: How FMCG Brands Can Best Use Social Media for Engaging with their Customers

Tweet I am very proud to present to you my MBA dissertation for the University of Edinburgh Business School, Suitably [&hellip

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5 Oct
2010

A Brief Post-Mortem

Tweet So, the good news is that I finished and submitted the dissertation last Thursday. What a relief! I will [&hellip

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17 Aug
2010

Sorry for radio silence …

Tweet Been writing up my research. 10,000 words in now!

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28 Jun
2010

Why am I looking at consumer goods brands?

Tweet In my ‘Refining the Concept Further’ post from several weeks ago, I discussed how I was scoping my original [&hellip

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24 Jun
2010

Who is the core customer?

Tweet Since my dissertation is on how brands can use social media to engage with their core customers, it is [&hellip

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31 May
2010

Refining the Concept Further

Tweet OK, here’s a short update on my thinking for my dissertation. I mentioned before that I was working from [&hellip

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21 May
2010

Sharpening the Focus

Tweet Social media marketing is still very much in an exploratory phase, where marketers are, metaphorically at least, throwing a [&hellip

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15 May
2010

So what’s this all about?

Tweet My name is Randall Helms and I am currently an MBA student at the University of Edinburgh Business School. [&hellip

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