Tweet I am very proud to present to you my MBA dissertation for the University of Edinburgh Business School, Suitably [&hellip
Archive for the ‘dissertation’ Category
11
Oct
2010
2010
Suitably Social: How FMCG Brands Can Best Use Social Media for Engaging with their Customers
5
Oct
2010
2010
A Brief Post-Mortem
Tweet So, the good news is that I finished and submitted the dissertation last Thursday. What a relief! I will [&hellip
28
Jun
2010
2010
Why am I looking at consumer goods brands?
Tweet In my ‘Refining the Concept Further’ post from several weeks ago, I discussed how I was scoping my original [&hellip
24
Jun
2010
2010
Who is the core customer?
Tweet Since my dissertation is on how brands can use social media to engage with their core customers, it is [&hellip
31
May
2010
2010
Refining the Concept Further
Tweet OK, here’s a short update on my thinking for my dissertation. I mentioned before that I was working from [&hellip
21
May
2010
2010
Sharpening the Focus
Tweet Social media marketing is still very much in an exploratory phase, where marketers are, metaphorically at least, throwing a [&hellip
15
May
2010
2010
So what’s this all about?
Tweet My name is Randall Helms and I am currently an MBA student at the University of Edinburgh Business School. [&hellip
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