Posts Tagged ‘branding’

20 Dec
2010

A great marketing opportunity

Tweet As someone who is due to fly to Italy tomorrow via London Gatwick, I’ve obviously been taking a keen [&hellip

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4 Aug
2010

Interview: Tim Murphy, Associate Brand Manager, General Mills

Tweet Note: This is the full transcript of the interview I conducted on July 4th via telephone with Tim Murphy, [&hellip

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22 Jul
2010

Oops!

Tweet So, last Friday I briefly discussed the Old Spice campaign, and said that, despite its brilliance, the real test [&hellip

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7 Jul
2010

Getting digital marketing right

Tweet One of the most interesting case studies on digital marketing that I’ve read recently is this post on the [&hellip

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2 Jul
2010

Marketing factoid of the day

Tweet This is from a Pew Center report on the effects of the recession on the American public. 71% of [&hellip

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28 Jun
2010

Why am I looking at consumer goods brands?

Tweet In my ‘Refining the Concept Further’ post from several weeks ago, I discussed how I was scoping my original [&hellip

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17 Jun
2010

Branding – the Olympics vs the World Cup

Tweet Note: this is an extended version of a comment I left on a LinkedIn thread comparing the brand strengths [&hellip

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