Posts Tagged ‘consumer engagement’

21 Jan
2011

10 from 2010

Tweet Sometimes late is better than never … Last year I published 51 posts on this blog, so I thought [&hellip

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23 Dec
2010

Merry Christmas!

Tweet So, just as an addendum to Monday’s post, in the end we never actually left Edinburgh on Tuesday, since [&hellip

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6 Dec
2010

Trolls and policing the conversation

Tweet About a week ago the New York Times published a very interesting article about how website owners can handle [&hellip

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4 Nov
2010

A few thoughts on group buying

Tweet Two weeks ago, Patricio Robles of Econsultancy posted an article entitled “Group buying has jumped the shark”, which I’ve [&hellip

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11 Oct
2010

Suitably Social: How FMCG Brands Can Best Use Social Media for Engaging with their Customers

Tweet I am very proud to present to you my MBA dissertation for the University of Edinburgh Business School, Suitably [&hellip

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8 Oct
2010

Interview: Brett Keintz, Director of Social, Groupon

Tweet Note: This is the full transcript of an interview conducted by email with Brett Keintz, Director of Social at [&hellip

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7 Oct
2010

Social media is not a broadcast mechanism

Tweet It is essential to remember that social media is interactive. This may seem obvious, but too often the implications [&hellip

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4 Aug
2010

Interview: Tim Murphy, Associate Brand Manager, General Mills

Tweet Note: This is the full transcript of the interview I conducted on July 4th via telephone with Tim Murphy, [&hellip

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19 Jul
2010

A great example of what not to do with social media

Tweet Having discussed the brilliant Old Spice campaign a few days ago, it’s worth mentioning now a social media screw-up [&hellip

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16 Jul
2010

A quick word on the Old Spice campaign

Tweet It’s well worth checking out Marshall Kirkpatrick’s excellent round-up of the social media marketing phenomenon of the moment, the [&hellip

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